Bishoku Meguri (Gourmet Tour Event)
A gourmet event designed to help restaurants overcome off-peak slumps and acquire new customers. We recruit approximately 400 restaurants primarily in Tokyo to participate in a limited-time event. Participating restaurants offer a special course menu alongside regular service, driving new customer visits through the event.
Value Proposition
- Boost off-peak revenue
- Acquire new customers
- Expand brand awareness
- Create opportunities for repeat visits
- Leverage event-wide marketing reach rather than competing individually
Key Features
- The event itself is a customer acquisition engine, not just an ad placement
- A 400-restaurant scale creates buzz no single restaurant could achieve alone
- Not dependent on a restaurant's individual marketing capabilities
- Relatively low barrier to participation
Pricing
Participation fee: ¥ 50,000 per event
Two events per year expected
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